Let’s Make Beautiful Words Together
PROFESSIONAL COPYWRITING FOR NZ BUSINESS WEBSITES
Let’s Make Beautiful Words Together
Writing words your customers want to read
If we have important messages to communicate, how do we do that quickly and authentically without losing our audience, who are increasingly distracted and turned off by generic text generated by ChatGPT?
Strong website communication lies in knowing that less is more and being able to define the ‘why’ of a business, not just the ‘what.’
It’s about communicating a sense of purpose and value that goes beyond the expected levels of service delivery and integrating words seamlessly with design so the whole impression is greater than the sum of the parts.
Effective copywriting begins with strategy
AI can easily describe your services and write other basic website copy. You’re reading this because you want more than that. You want the words on your website to grow your business and you believe (correctly) in the power of the right words to impact human behaviour and decision making.
25 years as a writer and trained journalist has taught me that good website copywriting is as much about psychology as it is about information. That’s why I begin your website copywriting with a strong strategic understanding of what you are wanting to achieve with your business and what actions you want your audience to take.
While I understand the technical components to good website copy (keyword inclusion chief among these), I also know that words that connect us with our customers in a uniquely human way is what drive action and sales. Fortunately for me, ChatGPT hasn’t figured this out yet.
So let’s make some beautiful words together and discover the difference it can make to your website engagement and conversion.
WEBSITE COPYWRITING SERVICES FOR HAWKE’S BAY BUSINESSES
Ways We Can Work Together
COPYWRITING INCLUDED WITH CUSTOM WEBSITE BUILD
Start with strategy.
Most website designers think like builders. Page structure and functionality come first, with content tacked on at the end, often by a different contractor or left to you.
Because I’m a professional writer and experienced commercial photographer, I do things a little differently. I start first with interviewing you about your business and thinking strategically about how to communicate what you do - both with words and visuals. I then develop the website design and structure to serve those priorities and believe the result is a website that makes communication the hero.
WEBSITE COPYWRITING ONLY
Working directly with business owners and website developers to elevate the message.
If you have an existing website needing a re-write or are embarking on a new build with a website developer, I work collaboratively to create SEO-rich copywriting that compliments design requirements.
We can work together from scratch developing communication strategy first, or just hire me to populate the copywriting on your site in a professional, efficient way.
STRATEGIC COMMUNICATION PLAN
What is the ‘Why’ of your business?
If you have a startup and want to get your messaging on-point right from the get-go or you’re wanting to grow your business and elevate its professionalism with a strategic plan around communication, brand values and key messages, you’ve come to the right place.
There are many ways we can work together, so let’s start with an informal, free natter to understand your business and figure out if we’re a good fit for each other.